{"id":4643,"date":"2025-12-05T11:51:18","date_gmt":"2025-12-05T02:51:18","guid":{"rendered":"https:\/\/www.sowelleber.jp\/beplanning\/?p=4643"},"modified":"2025-12-05T11:51:18","modified_gmt":"2025-12-05T02:51:18","slug":"%e3%82%a8%e3%83%93%e3%83%87%e3%83%b3%e3%82%b9%e3%83%99%e3%83%bc%e3%82%b9%e3%83%88%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b","status":"publish","type":"post","link":"https:\/\/www.sowelleber.jp\/beplanning\/content\/%e3%82%a8%e3%83%93%e3%83%87%e3%83%b3%e3%82%b9%e3%83%99%e3%83%bc%e3%82%b9%e3%83%88%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/","title":{"rendered":"\u30a8\u30d3\u30c7\u30f3\u30b9\u30d9\u30fc\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b"},"content":{"rendered":"\n<p>\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u3084\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u8907\u96d1\u5316\u3057\u3001\u300c\u52d8\u300d\u3084\u300c\u7d4c\u9a13\u300d\u3060\u3051\u3067\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u307e\u3059\u307e\u3059\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c \u30a8\u30d3\u30c7\u30f3\u30b9\u30d9\u30fc\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Evidence-Based Marketing \/ EBM\uff09 \u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"toc\"><li>\u76ee\u6b21<\/li><li><a href=\"#01\" title=\"\u30d5\u30a1\u30f3\u30c0\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\">EBM\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#02\" title=\"\u5f93\u6765\u306e\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\">\u306a\u305c\u4eca\u3001EBM\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u306e\u304b<\/a><\/li><li><a href=\"#03\" title=\"\u306a\u305c\u4eca\u30d5\u30a1\u30f3\u30c0\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u308b\u306e\u304b\">EBM\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u672c\u8cea\u7684\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#04\" title=\"\u30d5\u30a1\u30f3\u30c0\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\">EBM\u306e\u9650\u754c\u3068\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#05\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"01\"><strong>EBM\u306e\u7279\u5fb4<\/strong><\/h2>\n\n\n\n<p>EBM \u306e\u7279\u5fb4\u306f\u3001\u5358\u306a\u308b\u30c7\u30fc\u30bf\u5206\u6790\u3084\u6570\u5024\u7ba1\u7406\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u4fe1\u983c\u3067\u304d\u308b\u6839\u62e0\uff1d\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u4f53\u7cfb\u7684\u306b\u7d71\u5408\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u70b9 \u306b\u3042\u308a\u307e\u3059\u3002<br>\u5177\u4f53\u7684\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u8907\u6570\u306e\u8a3c\u62e0\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<ul><li>\u5e83\u544a\u30fb\u30b5\u30a4\u30c8\u306e\u5b9a\u91cf\u30c7\u30fc\u30bf<\/li><li>SNS\u4e0a\u306e\u751f\u6d3b\u8005\u30a4\u30f3\u30b5\u30a4\u30c8<\/li><li>\u5e02\u5834\u7d71\u8a08\u30fb\u5916\u90e8\u8abf\u67fb<\/li><li>\u5148\u884c\u7814\u7a76\uff08\u30d6\u30e9\u30f3\u30c9\u6210\u9577\u30e2\u30c7\u30eb\u3001CEPs \u306a\u3069\uff09<\/li><li>\u5c02\u9580\u5bb6\u30fb\u5b9f\u52d9\u5bb6\u306e\u77e5\u898b<\/li><\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u7dcf\u5408\u3057\u3066\u65bd\u7b56\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u306a\u305c\u305d\u306e\u5224\u65ad\u3092\u3059\u308b\u306e\u304b\uff1f\u300d\u3092\u8aac\u660e\u53ef\u80fd\u306b\u3057\u3001\u7d44\u7e54\u3068\u3057\u3066\u518d\u73fe\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u304c EBM \u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308bEC\u4f01\u696d\u304c\u300cSNS\u6d41\u5165\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u3089SNS\u5e83\u544a\u3092\u5f37\u5316\u3059\u3079\u304d\u3067\u306f\uff1f\u300d\u3068\u611f\u3058\u305f\u3068\u3057\u307e\u3059\u3002<br>\u3057\u304b\u3057\u3001\u96e2\u8131\u7387\u3084\u8cfc\u5165\u7387\u3092\u78ba\u8a8d\u3059\u308b\u3068 SNS \u7d4c\u7531\u306f\u8cfc\u5165\u306b\u7e4b\u304c\u308a\u3065\u3089\u3044\u4e00\u65b9\u3001\u691c\u7d22\u7d4c\u7531\u306fCVR\u304c\u9ad8\u3044\u3068\u3044\u3046\u4e8b\u5b9f\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3055\u3089\u306b SNS \u4e0a\u3067\u306f\u305d\u306e\u5546\u54c1\u306b\u5bfe\u3057\u3066\u300c\u6bd4\u8f03\u691c\u8a0e\u60c5\u5831\u304c\u5c11\u306a\u3044\u300d\u3068\u3044\u3046\u58f0\u304c\u898b\u3064\u304b\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u5e02\u5834\u3067\u306f\u540c\u30ab\u30c6\u30b4\u30ea\u306e\u5546\u54c1\u304c\u201c\u3042\u308b\u72b6\u6cc1\uff08CEPs\uff09\u201d\u3067\u9078\u3070\u308c\u3084\u3059\u3044\u3068\u3044\u3046\u7814\u7a76\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f \u8907\u6570\u306e\u8a3c\u62e0\u3092\u7d71\u5408\u3059\u308b\u3068\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u306f\u76f4\u611f\u3068\u5927\u304d\u304f\u5909\u308f\u308b \u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3053\u308c\u3053\u305d\u304c EBM \u306e\u4fa1\u5024\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"02\"><strong>\u306a\u305c\u4eca\u3001EBM\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u306e\u304b<\/strong><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u4f34\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u63a5\u70b9\u306f\u7d30\u5206\u5316\u3057\u3001\u3072\u3068\u3064\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u5e02\u5834\u5168\u4f53\u3092\u6349\u3048\u306b\u304f\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul><li>\u8868\u9762\u7684\u306a\u6570\u5b57\u3060\u3051\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6587\u8108\u304c\u8aad\u3081\u306a\u3044<\/li><li>\u65bd\u7b56\u306e\u6210\u5426\u304c\u5c40\u6240\u6700\u9069\u306b\u306a\u308a\u3084\u3059\u3044<\/li><li>\u904e\u53bb\u306e\u6210\u529f\u4f53\u9a13\u304c\u901a\u7528\u3057\u306a\u3044\u5834\u9762\u304c\u5897\u3048\u3066\u3044\u308b<\/li><\/ul>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3067\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u201c\u8cea\u201d\u3092\u5e95\u4e0a\u3052\u3059\u308b\u67a0\u7d44\u307f\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8fd1\u5e74\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u79d1\u5b66\u3067\u306f<\/p>\n\n\n\n<ul><li>\u30d6\u30e9\u30f3\u30c9\u6210\u9577\u306b\u306f\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u91cd\u8981<\/li><li>\u8cfc\u8cb7\u306f\u7279\u5b9a\u306e\u201c\u72b6\u6cc1\uff08CEPs\uff09\u201d\u3067\u8a98\u767a\u3055\u308c\u3084\u3059\u3044<\/li><li>\u8a8d\u77e5\u3068\u8a18\u61b6\u69cb\u9020\u306e\u5f62\u6210\u304c\u9577\u671f\u6210\u9577\u3092\u5de6\u53f3\u3059\u308b<\/li><\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u7814\u7a76\u304c\u84c4\u7a4d\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u3082EBM\u306e\u91cd\u8981\u306a\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001EBM\u306f\u5358\u306a\u308b\u52b9\u7387\u6539\u5584\u306e\u624b\u6cd5\u3067\u306f\u306a\u304f\u3001<br>\u300c\u77ed\u671f\u300d\u3068\u300c\u9577\u671f\u300d\u4e21\u65b9\u306e\u6210\u9577\u3092\u79d1\u5b66\u7684\u306b\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af \u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"03\"><strong>EBM\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u672c\u8cea\u7684\u30b9\u30c6\u30c3\u30d7<\/strong><\/h2>\n\n\n\n<p>EBM 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id=\"04\"><strong>EBM\u306e\u9650\u754c\u3068\u6ce8\u610f\u70b9<\/strong><\/h2>\n\n\n\n<p>EBM\u306f\u5f37\u529b\u306a\u8003\u3048\u65b9\u3067\u3059\u304c\u3001\u7d76\u5bfe\u7684\u306a\u7b54\u3048\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul><li>\u30c7\u30fc\u30bf\u306e\u504f\u308a\u306b\u3088\u308b\u8aa4\u8aad<\/li><li>\u6570\u5b57\u306b\u8868\u308c\u306b\u304f\u3044\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u8efd\u8996<\/li><li>\u904e\u53bb\u30c7\u30fc\u30bf\u304c\u672a\u6765\u3092\u4fdd\u8a3c\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044<\/li><\/ul>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u300c\u8907\u6570\u306e\u30a8\u30d3\u30c7\u30f3\u30b9\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u5f93\u6765\u3088\u308a\u9065\u304b\u306b\u7cbe\u5ea6\u306e\u9ad8\u3044\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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