{"id":4577,"date":"2025-07-18T12:25:37","date_gmt":"2025-07-18T03:25:37","guid":{"rendered":"https:\/\/www.sowelleber.jp\/beplanning\/?p=4577"},"modified":"2025-07-18T12:25:38","modified_gmt":"2025-07-18T03:25:38","slug":"rfm%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e9%a1%a7%e5%ae%a2%e3%82%92%e5%88%86%e9%a1%9e%e3%81%97%e3%81%a6%e6%9c%80%e9%81%a9%e3%81%aa%e6%96%bd%e7%ad%96%e3%82%92%e7%ab%8b%e3%81%a6%e3%82%88","status":"publish","type":"post","link":"https:\/\/www.sowelleber.jp\/beplanning\/content\/rfm%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e9%a1%a7%e5%ae%a2%e3%82%92%e5%88%86%e9%a1%9e%e3%81%97%e3%81%a6%e6%9c%80%e9%81%a9%e3%81%aa%e6%96%bd%e7%ad%96%e3%82%92%e7%ab%8b%e3%81%a6%e3%82%88\/","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u3092\u5206\u985e\u3057\u3066\u6700\u9069\u306a\u65bd\u7b56\u3092\u7acb\u3066\u3088\u3046\uff01"},"content":{"rendered":"\n<p>RFM\u5206\u6790\uff08Recency, Frequency, Monetary analysis\uff09\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5143\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u6709\u529b\u306a\u624b\u6cd5\u3067\u3059\u3002<br>\u672c\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3084\u624b\u9806\u3001\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"toc\"><li>\u76ee\u6b21<\/li><li><a href=\"#01\" title=\"RFM\u5206\u6790\u3068\u306f\">RFM\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#02\" title=\"RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\">RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#03\" title=\"RFM\u5206\u6790\u306e\u624b\u9806\">RFM\u5206\u6790\u306e\u624b\u9806<\/a><\/li><li><a href=\"#04\" title=\"RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9\">RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#05\" title=\"\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u306e\u4f8b\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u306e\u4f8b<\/a><\/li><li><a href=\"#06\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"01\">RFM\u5206\u6790\u3068\u306f<\/h2>\n\n\n\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u300c\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u300d\u300c\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u300d\u300c\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u300d\u306e\uff13\u3064\u306e\u6307\u6a19\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u3057\u3066\u3001\u9867\u5ba2\u3054\u3068\u306e\u4fa1\u5024\u3092\u628a\u63e1\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h5>\u30fb\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09<\/h5>\n\n\n\n<p>\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u65e5\u3002\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u671f\u9593\u304c\u77ed\u3044\u9867\u5ba2\u3092\u9ad8\u304f\u8a55\u4fa1<\/p>\n\n\n\n<h5>\u30fb\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09<\/h5>\n\n\n\n<p>\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u305f\u56de\u6570\u3002\u56de\u6570\u304c\u591a\u3044\u9867\u5ba2\u3092\u9ad8\u304f\u8a55\u4fa1<\/p>\n\n\n\n<h5>\u30fb\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09<\/h5>\n\n\n\n<p>\u9867\u5ba2\u304c\u8cfc\u5165\u306b\u4f7f\u3063\u305f\u7dcf\u984d\u3002\u91d1\u984d\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u9ad8\u304f\u8a55\u4fa1<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u56de\u6570\u3068\u8cfc\u5165\u91d1\u984d\u306e\u30b9\u30b3\u30a2\u306f\u9ad8\u3044\u304c\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u306e\u30b9\u30b3\u30a2\u304c\u4f4e\u3044\u300d\u5834\u5408\u3001\u300c\u8cfc\u8cb7\u529b\u304c\u3042\u308b\u306e\u306b\u6700\u8fd1\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u300d\u306e\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306b\u6d41\u308c\u3066\u3057\u307e\u3063\u305f\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u5206\u6790\u3067\u304d\u307e\u3059\u3002<br>\u305d\u306e\u5834\u5408\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u898b\u76f4\u3057\u306a\u3069\u3001\u96e2\u308c\u3066\u3044\u3063\u305f\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u305f\u3081\u306e\u65bd\u7b56\u304c\u5fc5\u8981\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<br>\u3053\u306e\u3088\u3046\u306b\u3001\u5206\u985e\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u7acb\u3066\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"02\">RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<h3>\u5c11\u306a\u3044\u60c5\u5831\u3067\u5206\u6790\u53ef\u80fd<\/h3>\n\n\n\n<p>\u524d\u7ae0\u3067\u89e3\u8aac\u3057\u305f\u901a\u308a\u3001RFM\u5206\u6790\u3067\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306f\uff13\u3064\u306b\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br>\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3084\u3001\u540d\u524d\u3084\u4f4f\u6240\u306a\u3069\u306e\u8a73\u7d30\u306a\u60c5\u5831\u304c\u306a\u304f\u3066\u3082\u5206\u6790\u3092\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3>\u9867\u5ba2\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd<\/h3>\n\n\n\n<p>\u5168\u3066\u306e\u9867\u5ba2\u306b\u4e00\u5f8b\u306e\u65bd\u7b56\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u305d\u308c\u305e\u308c\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u91d1\u984d\u3068\u983b\u5ea6\u304c\u9ad8\u3044\u300c\u512a\u826f\u9867\u5ba2\u300d\u306b\u306f\u7279\u5178\u3092\u63d0\u4f9b\u3001\u300c\u4f11\u7720\u9867\u5ba2\u300d\u306b\u306f\u518d\u8cfc\u5165\u4fc3\u9032\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u306a\u3069\u306e\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<h3>\u52b9\u7387\u7684\u306b\u65bd\u7b56\u3092\u7acb\u6848\u3067\u304d\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u3092\u300c\u512a\u826f\u9867\u5ba2\u300d\u300c\u4f11\u7720\u9867\u5ba2\u300d\u306a\u3069\u306b\u5206\u985e\u3057\u3066\u304a\u304f\u3068\u3001\u3069\u306e\u5c64\u3078\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3082\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br>\u307e\u305f\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u512a\u5148\u9806\u4f4d\u304c\u3064\u3051\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u304c\u898b\u8fbc\u307e\u308c\u308b\u30b0\u30eb\u30fc\u30d7\u306e\u307f\u306b\u52b9\u7387\u7684\u306b\u96c6\u4e2d\u6295\u4e0b\u3055\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"03\">RFM\u5206\u6790\u306e\u624b\u9806<\/h2>\n\n\n\n<h3>1.\u8ab2\u984c\u306e\u6574\u7406\u3068\u4eee\u8aac\u7acb\u3066<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u524d\u306b\u3001\u307e\u305a\u306f\u300c\u81ea\u793e\u304c\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<br>\u8ab2\u984c\u304c\u660e\u78ba\u3067\u306a\u3044\u307e\u307eRFM\u5206\u6790\u3092\u884c\u3046\u3068\u3001\u5206\u6790\u7d50\u679c\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u91cd\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u898b\u9003\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4eee\u8aac\u304c\u306a\u3044\u3068\u5206\u6790\u7d50\u679c\u304c\u5358\u306a\u308b\u6570\u5024\u3084\u5206\u985e\u3067\u7d42\u308f\u308a\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u5f97\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<h3>2.\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u96c6\u8a08<\/h3>\n\n\n\n<p>POS\u30c7\u30fc\u30bf\u3084EC\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001SFA\/CRM\u3068\u3044\u3063\u305f\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306b\u6563\u5728\u3059\u308b\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<br>\u5f8c\u306e\u5206\u6790\u4f5c\u696d\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3046\u305f\u3081\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3084\u3059\u3044\u5f62\u5f0f\u306b\u63c3\u3048\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<br>\u307e\u305f\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3082\u91cd\u8981\u306a\u4f5c\u696d\u3067\u3059\u3002\u8a18\u5165\u6f0f\u308c\u306e\u88dc\u5b8c\u65b9\u6cd5\u3084\u9664\u5916\u57fa\u6e96\u3092\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u3066\u8aa4\u5165\u529b\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3>3.\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b<\/h3>\n\n\n\n<h4>\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u6570\u5024\u3092\u53ef\u8996\u5316<\/h4>\n\n\n\n<p>\u96c6\u8a08\u3057\u305f\u30c7\u30fc\u30bf\u306e\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u305d\u308c\u305e\u308c\u306e\u5206\u5e03\u72b6\u6cc1\u3092\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/2-15.jpg\" alt=\"\" class=\"wp-image-4579\" width=\"750\" height=\"487\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/2-15.jpg 1000w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/2-15-300x195.jpg 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/2-15-768x498.jpg 768w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/2-15-304x197.jpg 304w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/2-15-243x158.jpg 243w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u91d1\u984d\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306b\u304a\u3044\u3066\u3001\u7279\u5b9a\u306e\u91d1\u984d\u5e2f\u3067\u6025\u6fc0\u306a\u30d4\u30fc\u30af\u304c\u898b\u3089\u308c\u308b\u6642\u3001\u305d\u306e\u91d1\u984d\u4ee5\u4e0a\u306e\u8cfc\u5165\u3067\u300c\u9001\u6599\u7121\u6599\u300d\u300c\u3007\u3007\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u300c\u5272\u5f15\u7387\u30a2\u30c3\u30d7\u300d\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u5f71\u97ff\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<br>\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4>\u9867\u5ba2\u306e\u5206\u985e<\/h4>\n\n\n\n<p>\u6570\u5024\u306e\u5206\u5e03\u3092\u78ba\u8a8d\u3057\u305f\u3089\u3001\u6b21\u306f\u5404\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30e9\u30f3\u30af<\/td><td>\u6700\u7d42\u8cfc\u5165\u65e5(R)<\/td><td>\u8cfc\u5165\u983b\u5ea6(F)<\/td><td>\u8cfc\u5165\u91d1\u984d(M)<\/td><\/tr><tr><td>A<\/td><td>1\u9031\u9593\u4ee5\u5185<\/td><td>20\u56de\u4ee5\u4e0a<\/td><td>10\u4e07\u5186\u4ee5\u4e0a<\/td><\/tr><tr><td>B<\/td><td>1\u30f6\u6708\u4ee5\u5185<\/td><td>15\u56de\u4ee5\u4e0a<\/td><td>5\u4e07\u5186\u4ee5\u4e0b<\/td><\/tr><tr><td>C<\/td><td>2\u30f6\u6708\u4ee5\u5185<\/td><td>10\u56de\u4ee5\u4e0a<\/td><td>3\u4e07\u5186\u4ee5\u4e0a<\/td><\/tr><tr><td>D<\/td><td>\u534a\u5e74\u4ee5\u5185<\/td><td>5\u56de\u4ee5\u4e0a<\/td><td>1\u4e07\u5186\u4ee5\u4e0a<\/td><\/tr><tr><td>E<\/td><td>1\u5e74\u4ee5\u5185<\/td><td>5\u56de\u672a\u6e80<\/td><td>1\u4e07\u5186\u672a\u6e80<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\uff13\u301c\uff15\u6bb5\u968e\u3067\u30e9\u30f3\u30af\u5206\u3051\u3057\u307e\u3059\u3002<br>\u521d\u3081\u306f\u3056\u3063\u304f\u308a\u3068\u3057\u305f\u8a2d\u5b9a\u3067\u554f\u984c\u306a\u304f\u3001\u9069\u5b9c\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u3051\u3070\u826f\u3044\u306e\u3067\u3059\u3002<br>\u3042\u307e\u308a\u306b\u7d30\u304b\u304f\u5206\u985e\u3057\u3066\u3057\u307e\u3046\u3068\u5206\u6790\u306b\u624b\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u6975\u529b\u30b7\u30f3\u30d7\u30eb\u306b\u5206\u3051\u3001PDCA\u3092\u65e9\u304f\u56de\u3057\u3066\u3044\u3051\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<br>\u30e9\u30f3\u30af\u5206\u3051\u3067\u304d\u305f\u3089\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>RFM\u306e3\u3064\u306e\u6307\u6a19\u30925\u6bb5\u968e\u3067\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\u3068\u30015\u00d75\u00d75\uff1d125\u901a\u308a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u304c\u3001\u4e3b\u8981\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7d5e\u3063\u3066\u65bd\u7b56\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<br>\u4f8b\u3048\u3070\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u512a\u826f\u9867\u5ba2\uff1aRFM\u304c\u3044\u305a\u308c\u3082\u9ad8\u3044<br>\u30fb\u65b0\u898f\u9867\u5ba2\uff1aR\u304c\u9ad8\u304f\u3001F\u3068M\u304c\u4f4e\u3044<br>\u30fb\u4f11\u7720\u9867\u5ba2\uff1aR\u304c\u4f4e\u304f\u3001F\u3068M\u304c\u9ad8\u3044<br>\u30fb\u96e2\u53cd\u9867\u5ba2\uff1aRFM\u5168\u3066\u304c\u4f4e\u3044<\/p>\n\n\n\n<h3>\uff14.\u4eee\u8aac\u3068\u7167\u5408\u3001\u65bd\u7b56\u7acb\u6848<\/h3>\n\n\n\n<p>\u6700\u521d\u306b\u7acb\u3066\u305f\u4eee\u8aac\u3068\u5206\u6790\u7d50\u679c\u306b\u5dee\u7570\u304c\u306a\u3044\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<br>\u4eee\u8aac\u3068\u5206\u6790\u7d50\u679c\u306b\u305a\u308c\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u305d\u306e\u4eee\u8aac\u306b\u5bfe\u3059\u308b\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u4eee\u8aac\u3068\u7570\u306a\u308b\u7d50\u679c\u304c\u51fa\u305f\u5834\u5408\u306f\u3001\u305a\u308c\u304c\u751f\u3058\u305f\u7406\u7531\u3092\u6398\u308a\u4e0b\u3052\u306a\u304c\u3089\u3001\u5206\u6790\u7d50\u679c\u3092\u5143\u306b\u65b0\u305f\u306a\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"04\">RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p>RFM\u5206\u6790\u306f\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u6ce8\u610f\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u7d30\u304b\u3044\u5c5e\u6027\u3084\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306e\u5909\u5316\u3092\u8003\u616e\u3067\u304d\u306a\u3044<br>\u30fb\u8cfc\u5165\u983b\u5ea6\u304c\u4f4e\u3044\u5546\u54c1\u306e\u5206\u6790\u306b\u306f\u4e0d\u5411\u304d<br>\u30fb\u8a08\u6e2c\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u7d50\u679c\u304c\u5909\u308f\u308b<\/p>\n\n\n\n<p>\u82e6\u624b\u306a\u90e8\u5206\u306f\u3001\u5225\u306e\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u52b9\u679c\u7684\u306b\u884c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h5>\u30fb\u5c5e\u6027\u3084\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306e\u5909\u5316\u3092\u8003\u616e\u3057\u305f\u3044\u6642<\/h5>\n\n\n\n<p>CPM\u5206\u6790\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3001CTB\u5206\u6790<\/p>\n\n\n\n<h5>\u30fb\u8cfc\u5165\u983b\u5ea6\u304c\u4f4e\u3044\u5546\u54c1\u306e\u5206\u6790\u3092\u3057\u305f\u3044\u6642<\/h5>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790<\/p>\n\n\n\n<h5>\u30fb\u5b63\u7bc0\u5909\u52d5\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u77ed\u671f\u7684\u8981\u56e0\u3092\u8003\u616e\u3057\u305f\u3044\u6642<\/h5>\n\n\n\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/p>\n\n\n\n<h2 id=\"05\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u306e\u4f8b<\/h2>\n\n\n\n<p>RFM\u5206\u6790\u3067\u884c\u3063\u305f\u30c7\u30fc\u30bf\u5206\u6790\u304c\u30b4\u30fc\u30eb\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u3001\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3>\u512a\u826f\u9867\u5ba2<\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u7279\u5178\u3084VIP\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u65b0\u5546\u54c1\u306e\u512a\u5148\u8cfc\u5165\u6a29\u306a\u3069\u3092\u63d0\u4f9b\u3057\u3066\u3001\u95a2\u4fc2\u5f37\u5316\u3084LTV\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<br>\u300c\u304a\u5f97\u611f\u300d\u3088\u308a\u3082\u300c\u7279\u5225\u611f\u300d\u3092\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306a\u7279\u5178\u3084\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br>\u78ba\u304b\u306a\u4fe1\u983c\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001SNS\u306a\u3069\u3067\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u62e1\u6563\u3057\u3066\u304f\u308c\u3001\u65b0\u305f\u306a\u9867\u5ba2\u3092\u3082\u305f\u3089\u3059\u5f79\u5272\u3092\u62c5\u3063\u3066\u304f\u308c\u308b\u3053\u3068\u3082\u5145\u5206\u306b\u6709\u308a\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<h3>\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\uff08\u512a\u826f\u9867\u5ba2\u5019\u88dc\uff09<\/h3>\n\n\n\n<p>\u30b5\u30f3\u30af\u30b9\u30e1\u30fc\u30eb\u3084\u500b\u5225\u306e\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u9001\u4ed8\u3057\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u65bd\u7b56\u3092\u884c\u3044\u307e\u3059\u3002<br>\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u512a\u826f\u9867\u5ba2\u306b\u306a\u308b\u304b\u4f11\u7720\u9867\u5ba2\u306b\u306a\u308b\u304b\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<br>\u9867\u5ba2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6df1\u6398\u308a\u3057\u3001\u5206\u6790\u3084\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3>\u65b0\u898f\u9867\u5ba2<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u80b2\u6210\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u306e\uff11\u3064\u3067\u3059\u3002<br>\u307e\u305a\u306f\u30a6\u30a7\u30eb\u30ab\u30e0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u521d\u56de\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u5b9a\u7740\u3084\u30ea\u30d4\u30fc\u30c8\u5316\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<br>\u307e\u305f\u3001\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306e\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u3001\u305d\u306e\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u5229\u7528\u306b\u7e4b\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3>\u4f11\u7720\u9867\u5ba2<\/h3>\n\n\n\n<p>\u518d\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3088\u3046\u306a\u7279\u5225\u306a\u5272\u5f15\u3084\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u56de\u5fa9\u3055\u305b\u308b\u65bd\u7b56\u3092\u884c\u3044\u307e\u3059\u3002<br>\u65b0\u898f\u9867\u5ba2\u304c\u305d\u306e\u307e\u307e\u4f11\u7720\u9867\u5ba2\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ab2\u984c\u306e\u6d17\u3044\u51fa\u3057\u3084\u65b0\u898f\u9867\u5ba2\u3078\u306e\u65bd\u7b56\u306e\u898b\u76f4\u3057\u3082\u5fc5\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"wp-container-1 is-horizontal is-content-justification-center wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/hakuraku.one\/\" style=\"background-color:#3a3a3a\" target=\"_blank\" rel=\"noreferrer noopener\">HAKURAKU\u306b\u3064\u3044\u3066<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RFM\u5206\u6790\uff08Recency, Frequency, Monetary analysis\uff09\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5143\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u6709\u529b\u306a\u624b\u6cd5\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u306e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[17,20,19],"jetpack_featured_media_url":"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/7c4e866123723e03ef075d660bf377c4-3.jpg","_links":{"self":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts\/4577"}],"collection":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/comments?post=4577"}],"version-history":[{"count":8,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts\/4577\/revisions"}],"predecessor-version":[{"id":4589,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts\/4577\/revisions\/4589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/media\/4584"}],"wp:attachment":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/media?parent=4577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/categories?post=4577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/tags?post=4577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}