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id=\"04\">\u5916\u90e8\u8981\u56e0\u306e\u5206\u6790<\/h3>\n\n\n\n<p>MMM\u306f\u3001\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u4e0d\u53ef\u80fd\u306a\u5916\u90e8\u8981\u56e0\u3082\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br>\u5916\u90e8\u8981\u56e0\u3068\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3084\u4e16\u754c\u60c5\u52e2\u3001\u5929\u5019\u3001\u5b63\u7bc0\u306a\u3069\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6696\u51ac\u306e\u5f71\u97ff\u3067\u30b9\u30c8\u30fc\u30d6\u306a\u3069\u306e\u6696\u623f\u6a5f\u5668\u306e\u58f2\u4e0a\u304c\u5168\u304f\u4f38\u3073\u306a\u3044\u3068\u3044\u3063\u305f\u5834\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u4e8b\u614b\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u5929\u5019\u306e\u8981\u56e0\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3046\u3044\u3063\u305f\u5916\u7684\u8981\u56e0\u3082\u542b\u3081\u3066MMM\u306f\u5206\u6790\u53ef\u80fd\u306a\u306e\u3067\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u6253\u3061\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"05\">\u904e\u53bb\u4e8b\u4f8b\u306e\u5206\u6790<\/h3>\n\n\n\n<p>MMM\u306f\u3001\u904e\u53bb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u306e\u3067\u3001\u6210\u529f\u4e8b\u4f8b\u3084\u5931\u6557\u4e8b\u4f8b\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br>\u904e\u53bb\u306b\u300c\u3069\u3093\u306a\u88fd\u54c1\u304c\u30fb\u3044\u3064\u30fb\u3069\u3053\u3067\u30fb\u3044\u304f\u3089\u3067\u30fb\u3069\u3093\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u58f2\u308c\u305f\u306e\u304b\u300d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306b\u6253\u3064\u3079\u304d\u65bd\u7b56\u30fb\u6226\u7565\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"06\">MMM\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p>MMM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u304c\u3001\u53cd\u5bfe\u306b\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3>\u30e1\u30ea\u30c3\u30c8\u2460\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5168\u4f53\u3092\u628a\u63e1\u3067\u304d\u308b<\/h3>\n\n\n\n<p>MMM\u306e1\u3064\u76ee\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5168\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<br>\u5148\u8ff0\u306e\u901a\u308a\u3001\u8907\u6570\u306e\u65bd\u7b56\u306b\u304a\u3051\u308b\u76f8\u4e92\u5f71\u97ff\u3084\u904e\u53bb\u4e8b\u4f8b\u3001\u5916\u90e8\u8981\u56e0\u3068\u3044\u3063\u305f\u69d8\u3005\u306a\u8996\u70b9\u304b\u3089\u5206\u6790\u3067\u304d\u308b\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5168\u4f53\u628a\u63e1\u304c\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3068\u304f\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u5408\u308f\u305b\u3066\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u3001MMM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u4eca\u307e\u3067\u5206\u6790\u3057\u304d\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u30c7\u30fc\u30bf\u304c\u751f\u307e\u308c\u3001\u65b0\u305f\u306a\u6226\u7565\u306e\u30d2\u30f3\u30c8\u306b\u7e4b\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3>\u30e1\u30ea\u30c3\u30c8\u2461\uff1a\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u60c5\u5831\u304c\u4e0d\u8981<\/h3>\n\n\n\n<p>MMM\u306e2\u3064\u76ee\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u60c5\u5831\u304c\u4e0d\u8981\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<br>\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u306f\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u60c5\u5831\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001MMM\u306f\u3001\u305d\u3046\u3044\u3063\u305f\u60c5\u5831\u3092\u6271\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002<br>\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u3078\u306e\u53d6\u308a\u7d44\u307f\u304c\u53b3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3057\u306a\u3044MMM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u6709\u610f\u7684\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3>\u30c7\u30e1\u30ea\u30c3\u30c8\u2460\uff1a\u52b9\u679c\u304c\u5f97\u3089\u308c\u306b\u304f\u3044<\/h3>\n\n\n\n<p>MMM\u306e1\u3064\u76ee\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u91cf\u304c\u5c11\u306a\u304b\u3063\u305f\u308a\u3001\u8cea\u304c\u3042\u307e\u308a\u826f\u304f\u306a\u3044\u5834\u5408\u306b\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5341\u5206\u306b\u8a55\u4fa1\u3067\u304d\u305a\u52b9\u679c\u304c\u5f97\u3089\u308c\u306b\u304f\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br>\u7279\u306b\u898f\u6a21\u306e\u5c0f\u3055\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u306f\u3001\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u305d\u306e\u65bd\u7b56\u72b6\u6cc1\u306b\u5408\u3063\u305f\u5206\u6790\u30fb\u8a55\u4fa1\u65b9\u6cd5\u3092\u5c0e\u5165\u3057\u305f\u65b9\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3>\u30c7\u30e1\u30ea\u30c3\u30c8\u2461\uff1a\u5c02\u9580\u6027\u304c\u9ad8\u304f\u3001\u53c2\u8003\u4e8b\u4f8b\u304c\u5c11\u306a\u3044<\/h3>\n\n\n\n<p>MMM\u306e2\u3064\u76ee\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u5c02\u9580\u6027\u304c\u9ad8\u3044\u4e0a\u306b\u53c2\u8003\u4e8b\u4f8b\u304c\u5c11\u306a\u3044\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<br>\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092\u8981\u3059\u308bMMM\u306f\u3001\u9ad8\u3044\u5c02\u9580\u30b9\u30ad\u30eb\u3084\u77e5\u8b58\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u77e5\u8b58\u304c\u66d6\u6627\u306a\u307e\u307e\u624b\u3092\u51fa\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6b63\u78ba\u306a\u5206\u6790\u7d50\u679c\u3092\u51fa\u305b\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<br>\u307e\u305f\u3001\u65e5\u672c\u56fd\u5185\u3067\u306e\u5c0e\u5165\u4e8b\u4f8b\u304c\u5c11\u306a\u304f\u3001\u53c2\u8003\u306b\u3067\u304d\u308b\u4e8b\u4f8b\u3082\u5c11\u306a\u3044\u305f\u3081\u3001\u7814\u7a76\u3057\u306a\u304c\u3089\u9032\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u90e8\u5206\u306f\u30ea\u30b9\u30af\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"07\">MMM\u306e\u624b\u9806<\/h2>\n\n\n\n<p>\u6b21\u306bMMM\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"08\">\u2460\u5206\u6790\u30ed\u30b8\u30c3\u30af\u3092\u9078\u5b9a<\/h3>\n\n\n\n<p>\u307e\u305a\u6700\u521d\u306b\u3059\u308b\u3053\u3068\u306f\u300c\u5206\u6790\u30ed\u30b8\u30c3\u30af\u306e\u9078\u5b9a\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>MMM\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u30ed\u30b8\u30c3\u30af\u306f\u300c\u91cd\u56de\u5e30\u5206\u6790\u300d\u300c\u30d1\u30b9\u89e3\u6790\u300d\u300c\u5171\u5206\u6563\u69cb\u9020\u5206\u6790\uff08\u69cb\u9020\u65b9\u7a0b\u5f0f\u30e2\u30c7\u30ea\u30f3\u30b0\uff09\u300d\u7b49\u304c\u3042\u308a\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u9078\u5b9a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5206\u6790\u30ed\u30b8\u30c3\u30af<\/td><td>\u5185\u5bb9<\/td><td>\u76ee\u7684<\/td><\/tr><tr><td>\u91cd\u56de\u5e30\u5206\u6790<\/td><td>2\u3064\u4ee5\u4e0a\u306e\u8aac\u660e\u5909\u6570\u304c\u76ee\u7684\u5909\u6570\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/td><td>\u672a\u6765\u4e88\u6e2c\u30fb\u3069\u306e\u8981\u56e0\u304c\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790<\/td><\/tr><tr><td>\u30d1\u30b9\u89e3\u6790<\/td><td>\u8aac\u660e\u5909\u6570\u3068\u76ee\u7684\u5909\u6570\u3068\u306e\u95a2\u4fc2\u6027\u3092\u30d1\u30b9\u56f3\u3092\u4f7f\u3063\u3066\u7c21\u6f54\u306b\u8868\u73fe\u3057\u305f\u3082\u306e<\/td><td>\u56e0\u679c\u95a2\u4fc2\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u660e\u78ba\u5316<\/td><\/tr><tr><td>\u5171\u5206\u6563\u69cb\u9020\u5206\u6790<\/td><td>\u5171\u5206\u6563\u3068\u547c\u3070\u308c\u308b\u6570\u5024\u3092\u5229\u7528\u3057\u3066\u3001\u4e92\u3044\u306b\u95a2\u9023\u3092\u6301\u3064\u8907\u6570\u8981\u7d20\u306e\u56e0\u679c\u95a2\u4fc2\u306e\u5411\u304d\u3084\u305d\u306e\u8981\u7d20\u306e\u5f37\u3055\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/td><td>\u56e0\u679c\u95a2\u4fc2\u306e\u65b9\u5411\u3068\u5f37\u3055\u306e\u6bd4\u8f03<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"09\">\u2461\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u8981\u56e0\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7<\/h3>\n\n\n\n<p>\u6b21\u306b\u904e\u53bb\u306b\u5b9f\u65bd\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u300c\u5185\u90e8\u8981\u56e0\u300d\u306e\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3001\u7af6\u5408\u4ed6\u793e\u3084\u4e16\u754c\u60c5\u52e2\u3001\u5929\u5019\u3001\u5b63\u7bc0\u6027\u3068\u3044\u3063\u305f\u300c\u5916\u90e8\u8981\u56e0\u300d\u306e\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3092\u5206\u6790\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u7c92\u5ea6\u3067\u6d17\u3044\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u3053\u3092\u304d\u3061\u3093\u3068\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u5206\u6790\u7d50\u679c\u306b\u7e4b\u304c\u308b\u306e\u3067\u3057\u3063\u304b\u308a\u3068\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"10\">\u2462\u30c4\u30fc\u30eb\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9078\u5b9a<\/h3>\n\n\n\n<p>\u6b21\u306bMMM\u306e\u30c4\u30fc\u30eb\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9078\u5b9a\u3092\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<br>\u6d77\u5916\u306b\u306f\u3001Channel Mix\u3001Market Theory\u3001MASS Analytics\u3001Maximus\u3001Optmine\u3001Proof\u3001Nielsen\u3001Neustar\u3001Pecan.ai\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u3042\u3063\u305f\u308a\u3001Facebook\u306eRobyn\u3084Google\u306elightweight MMM\u3068\u3044\u3063\u305f\u7121\u511f\u306e\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u304c\u5b58\u5728\u3057\u3066\u304a\u308a\u3001\u69d8\u3005\u306a\u898f\u6a21\u306e\u4f01\u696d\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u56fd\u5185\u3067\u3082\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u4f5c\u3089\u308c\u3066\u304d\u3066\u304a\u308a\u3001\u305d\u306e\u6570\u306f\u6614\u306b\u6bd4\u3079\u3066\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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