{"id":3023,"date":"2023-01-10T10:17:15","date_gmt":"2023-01-10T01:17:15","guid":{"rendered":"https:\/\/www.sowelleber.jp\/beplanning\/?p=3023"},"modified":"2023-01-10T10:17:17","modified_gmt":"2023-01-10T01:17:17","slug":"kol%e3%81%a8%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b5%e3%83%bc%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%83%bb%e3%83%87%e3%83%a1","status":"publish","type":"post","link":"https:\/\/www.sowelleber.jp\/beplanning\/content\/kol%e3%81%a8%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b5%e3%83%bc%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%83%bb%e3%83%87%e3%83%a1\/","title":{"rendered":"KOL\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u9055\u3044\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30de\u30fc\u3084YouTuber\u306a\u3069\u306e\u3044\u308f\u3086\u308b\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300d\u3092\u6d3b\u7528\u3057\u3066PR\u3092\u884c\u3046\u4f01\u696d\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u4e2d\u56fd\u3084\u9999\u6e2f\u306a\u3069\u3092\u4e2d\u5fc3\u306b\u8d77\u7528\u3055\u308c\u3066\u3044\u308b\u300cKOL\u300d\u3092\u3054\u5b58\u3058\u3067\u3057\u3087\u3046\u304b\uff1f<br>\u3088\u304f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u4f3c\u305f\u6271\u3044\u3092\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u7279\u5fb4\u306f\u672c\u8cea\u7684\u306b\u306f\u5c11\u3057\u7570\u306a\u308a\u307e\u3059\u3002\u4eca\u304b\u3089\u65b0\u305f\u306bPR\u624b\u6cd5\u3092\u63a2\u3057\u3066\u3044\u308b\u65b9\u306f\u300cKOL\u300d\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u624b\u6cd5\u3092\u691c\u8a0e\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"toc\"><li>\u76ee\u6b21<\/li><li><a href=\"#01\">KOL\u3068\u306f<\/a><\/li><li><a href=\"#02\">KOL\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9055\u3044<\/a><\/li><li><a href=\"#03\">KOL\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#04\">KOL\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#05\">\u307e\u3068\u3081<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"01\">KOL\u3068\u306f<\/h2>\n\n\n\n<p>KOL\u3068\u306f\u3001Key Opinion Leader\uff08\u30ad\u30fc\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\uff09\u306e\u7565\u3067\u3001\u7279\u5b9a\u306e\u5206\u91ce\u306b\u304a\u3051\u308b\u5c02\u9580\u77e5\u8b58\u3084\u77e5\u898b\u3092\u6301\u3061\u3064\u3064\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084SNS\u3092\u901a\u3058\u3066\u4e16\u306e\u4e2d\u306b\u5bfe\u3057\u3066\u5f71\u97ff\u529b\u304c\u3042\u308b\u4eba\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<br>\u3082\u3068\u3082\u3068\u306f\u533b\u7642\u696d\u754c\u3067\u4f7f\u7528\u3055\u308c\u308b\u8a00\u8449\u3067\u3057\u305f\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u4e2d\u56fd\u3084\u9999\u6e2f\u3001\u53f0\u6e7e\u306a\u3069\u306e\u30a2\u30b8\u30a2\u570f\u3092\u4e2d\u5fc3\u306b\u6d78\u900f\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e1\u3064\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br>Weibo\uff08\u30a6\u30a7\u30a4\u30dc\u30fc\uff09\u306a\u3069\u306e\u4e2d\u56fd\u3067\u4e3b\u6d41\u3068\u3055\u308c\u308bSNS\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u3092\u6307\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u65e5\u672c\u3067\u306f\u300c\u4e2d\u56fd\u7248\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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