{"id":1492,"date":"2021-10-14T14:18:49","date_gmt":"2021-10-14T05:18:49","guid":{"rendered":"https:\/\/www.sowelleber.jp\/beplanning\/?p=1492"},"modified":"2021-10-14T14:18:49","modified_gmt":"2021-10-14T05:18:49","slug":"%e3%80%90%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e3%81%ab%e5%bf%85%e9%a0%88%e3%80%91%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e3%83%95","status":"publish","type":"post","link":"https:\/\/www.sowelleber.jp\/beplanning\/content\/%e3%80%90%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e3%81%ab%e5%bf%85%e9%a0%88%e3%80%91%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e3%83%95\/","title":{"rendered":"\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5fc5\u9808\u3011\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff17\u9078"},"content":{"rendered":"\n<p>\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u308f\u308a\u7d9a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u3002\u4eca\u307e\u3067\u306e\u6226\u7565\u304c\u901a\u7528\u305b\u305a\u306b\u3001\u30a4\u30c1\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u76f4\u3057\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u308b\u5834\u5408\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3088\u306d\u3002<br>\u4f55\u3092\u8003\u3048\u308c\u3070\u3044\u3044\u306e\u3060\u308d\u3046\u3001\u4f55\u3092\u89e3\u6c7a\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u305d\u3093\u306a\u6642\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u601d\u8003\u3092\u6574\u7406\u3059\u308b\u306e\u304c\u6709\u52b9\u7684\u3067\u3059\u3002<br>\u4eca\u56de\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u57fa\u672c\u3068\u5171\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u70ba\u306b\u3082\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30927\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"toc\"><li>\u76ee\u6b21<\/li><li><a href=\"#01\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<\/a><\/li><li><a href=\"#02\">\u73fe\u72b6\u306e\u5206\u6790\u30fb\u628a\u63e1\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul><li><a href=\"#03\">PEST\u5206\u6790<\/a><\/li><li><a href=\"#04\">SWOT\u5206\u6790<\/a><\/li><li><a href=\"#05\">3C\u5206\u6790<\/a><\/li><li><a href=\"#06\">4C\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#07\">\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul><li><a href=\"#08\">STP\u5206\u6790<\/a><\/li><li><a href=\"#09\">4P\u5206\u6790\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff09<\/a><\/li><li><a href=\"#10\">AARRR\u30e2\u30c7\u30eb<\/a><\/li><\/ul><\/li><li><a href=\"#11\">\u307e\u3068\u3081<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"01\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<\/h2>\n\n\n\n<p>\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u3066\u308b\u6642\u3084\u554f\u984c\u89e3\u6c7a\u306e\u5206\u6790\u3092\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u3001\u8272\u3005\u306a\u8981\u7d20\u3092\u6574\u7406\u3057\u306a\u304c\u3089\u8003\u3048\u3066\u884c\u304f\u305f\u3081\u306e\u67a0\u7d44\u307f\u306e\u4e8b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u4eba\u306e\u76f4\u611f\u7684\u306a\u610f\u898b\u306b\u5de6\u53f3\u3055\u308c\u305a\u5206\u6790\u57fa\u6e96\u304c\u7d71\u4e00\u3055\u308c\u3001\u52b9\u7387\u3088\u304f\u73fe\u72b6\u5206\u6790\u3084\u601d\u8003\u6574\u7406\u304c\u51fa\u6765\u307e\u3059\u3002\u3055\u3089\u306b\u67a0\u7d44\u307f\u304c\u3042\u308b\u7a0b\u5ea6\u6c7a\u307e\u3063\u3066\u3044\u308b\u70ba\u3001\u5927\u304d\u306a\u8131\u7dda\u3084\u56de\u308a\u9053\u3092\u9632\u3050\u3053\u3068\u3067\u3001\u6c7a\u307e\u3063\u305f\u65b9\u5411\u6027\u306e\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3059\u4e8b\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e1\u30641\u3064\u306b\u76ee\u7684\u3084\u5f79\u5272\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u76ee\u7684\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br>\u305d\u308c\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d39\u4ecb\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"02\">\u73fe\u72b6\u306e\u5206\u6790\u30fb\u628a\u63e1\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 id=\"03\">PEST\u5206\u6790<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u4e0b\u8a18\u306e4\u3064\u306e\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p>\n\n\n\n<ul><li><strong>Politics\uff08\u653f\u6cbb\u7684\u8981\u56e0\uff09\u3000\u30fc\u3000\u6cd5\u5f8b\u3001\u6761\u4f8b\u3001\u7a0e\u5236\u306a\u3069<\/strong><\/li><li><strong>Economy\uff08\u7d4c\u6e08\u7684\u8981\u56e0\uff09\u3000\u30fc\u3000\u7d4c\u6e08\u72b6\u6cc1\u3001\u70ba\u66ff\u3001\u682a\u4fa1\u306a\u3069<\/strong><\/li><li><strong>Society\uff08\u793e\u4f1a\u7684\u8981\u56e0\uff09\u3000\u30fc\u3000\u4eba\u53e3\u52d5\u614b\u3001\u69cb\u6210\u3001\u4e16\u8ad6\u3001\u6d41\u884c\u306a\u3069<\/strong><\/li><li><strong>Technology\uff08\u6280\u8853\u7684\u8981\u56e0\uff09\u3000\u30fc\u3000\u30a4\u30f3\u30d5\u30e9\u3001\u6280\u8853\u9769\u65b0\u3001\u7279\u8a31\u306a\u3069<\/strong><\/li><\/ul>\n\n\n\n<p>\u5e02\u5834\u3060\u3051\u3067\u306a\u304f\u4e16\u8ad6\u3084\u30a4\u30f3\u30d5\u30e9\u7b49\u306e\u5916\u7684\u74b0\u5883\u3092\u8996\u91ce\u306b\u5165\u308c\u3066\u5206\u6790\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br>\u5916\u90e8\u6a5f\u95a2\u306e\u7814\u7a76\u7d50\u679c\u3084\u5831\u9053\u306a\u3069\u306e\u4e8b\u5b9f\u306b\u57fa\u3065\u304f\u5ba2\u89b3\u7684\u306a\u60c5\u5831\u3067\u5206\u6790\u3092\u884c\u3046\u3068\u3001\u3088\u308a\u9ad8\u3044\u7cbe\u5ea6\u3067\u5916\u90e8\u74b0\u5883\u3092\u542b\u3081\u3066\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u3092\u8003\u3048\u76f4\u3059\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"04\">SWOT\u5206\u6790<\/h3>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u5185\u90e8\u74b0\u5883\uff08S\uff1a\u5f37\u307f\u30fbW\uff1a\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08O\uff1a\u6a5f\u4f1a\u30fbT\uff1a\u8105\u5a01\uff09\u3092\u30d7\u30e9\u30b9\u8981\u56e0\u3001\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u5206\u3051\u306a\u304c\u3089\u540c\u6642\u306b\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"http:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/SWOT.jpg\" alt=\"\" class=\"wp-image-1502\" width=\"500\" height=\"450\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/SWOT.jpg 667w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/SWOT-300x270.jpg 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/SWOT-238x214.jpg 238w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/SWOT-176x158.jpg 176w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong>Strength\uff08\u5f37\u307f\uff09<\/strong><\/li><li><strong>Weakness\uff08\u5f31\u307f\uff09<\/strong><\/li><li><strong>Opportunity\uff08\u6a5f\u4f1a\uff09<\/strong><\/li><li><strong>Threat\uff08\u8105\u5a01<\/strong><\/li><\/ul>\n\n\n\n<p>\u81ea\u793e\u306e\u3053\u306e\uff14\u3064\u306e\u9805\u76ee\u3092\u6d17\u3044\u51fa\u3057\u3066\u3001<br>\u5f37\u307f\u3092\u751f\u304b\u3057\u3066\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u63b4\u3081\u306a\u3044\u304b\uff08S\uff1a\u5f37\u307f\u2715O\uff1a\u6a5f\u4f1a\uff09<br>\u5f31\u307f\u3068\u8105\u5a01\u304b\u3089\u53d7\u3051\u308b\u5f71\u97ff\u3092\u3044\u304b\u306b\u5c0f\u3055\u304f\u3059\u308b\u304b\uff08W\uff1a\u5f31\u307f\u2715T\uff1a\u8105\u5a01\uff09<br>\u306a\u3069\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6226\u7565\u3092\u8003\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5f37\u307f\u3084\u5f31\u307f\u306e\u6d17\u3044\u51fa\u3057\u306e\u969b\u306b\u306f\u5148\u307b\u3069\u8aac\u660e\u3057\u305fPEST\u5206\u6790\u3084\u3053\u308c\u304b\u3089\u304a\u4f1d\u3048\u3059\u308b3C\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3044\u304f\u3068\u3088\u308a\u6709\u52b9\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"05\">3C\u5206\u6790<\/h3>\n\n\n\n<p>3C\u5206\u6790\u306f\u81ea\u793e\u30fb\u9867\u5ba2\u30fb\u7af6\u5408\u306e3\u3064\u306e\u95a2\u4fc2\u6027\u304b\u3089\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u7b49\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3000\u30fc\u3000\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u9867\u5ba2\u30cb\u30fc\u30ba<\/strong><\/li><li><strong>Company\uff08\u81ea\u793e\uff09\u3000\u30fc\u3000\u7406\u5ff5\u3001\u30d3\u30b8\u30e7\u30f3\u3001\u5f37\u307f\u3001\u4e8b\u696d\u306e\u73fe\u72b6<\/strong><\/li><li><strong>Competitor\uff08\u4ed6\u793e\uff09\u3000\u30fc\u3000\u7af6\u5408\u4f01\u696d\u7279\u5fb4\u3001\u696d\u754c\u30dd\u30b8\u30b7\u30e7\u30f3<\/strong><\/li><\/ul>\n\n\n\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3082\u300cCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u300d\u3068\u305d\u3053\u306b\u95a2\u9023\u3059\u308b\u81ea\u793e\u3068\u4ed6\u8005\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u5e38\u306b\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u5546\u54c1\u306e\u8ab2\u984c\u628a\u63e1\u3084\u6539\u5584\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"06\">4C\u5206\u6790<\/h3>\n\n\n\n<p>4C\u5206\u6790\u306f3C\u5206\u6790\u3088\u308a\u3082\u9867\u5ba2\u8996\u70b9\u3092\u91cd\u8996\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/strong><\/li><li><strong>Cost\uff08\u9867\u5ba2\u306e\u8ca0\u62c5\u30b3\u30b9\u30c8\uff09<\/strong><\/li><li><strong>Convenience\uff08\u9867\u5ba2\u306e\u5229\u4fbf\u6027\uff09<\/strong><\/li><li><strong>Communnication\uff08\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u3084\u30b3\u30b9\u30c8\u3001\u624b\u8efd\u3055\u306a\u3069\u3068\u3044\u3063\u305f\u3001\u300c\u9867\u5ba2\u300d\u3092\u4e3b\u8a9e\u306b\u3057\u305f\u6df1\u3044\u5206\u6790\u304c\u53ef\u80fd\u3067\u3001\u4ed6\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u5f53\u3066\u306f\u3081\u3089\u308c\u308b\u306e\u3067\u7af6\u5408\u7406\u89e3\u3068\u3057\u3066\u3082\u6709\u52b9\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"07\">\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 id=\"08\">STP\u5206\u6790<\/h3>\n\n\n\n<p>STP\u5206\u6790\u306f\u4e0b\u8a183\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3001\u30dd\u30b8\u30b7\u30e7\u30f3\u53d6\u308a\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"http:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/STP.jpg\" alt=\"\" class=\"wp-image-1507\" width=\"623\" height=\"392\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/STP.jpg 831w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/STP-300x189.jpg 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/STP-768x483.jpg 768w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/STP-304x191.jpg 304w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/STP-251x158.jpg 251w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong>Segmentation\uff08\u7d30\u5206\u5316\uff09<\/strong><\/li><li><strong>Targeting\uff08\u72d9\u3046\u4eba\u30fb\u5834\u6240\uff09<\/strong><\/li><li><strong>Positioning\uff08\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u5e02\u5834\u3084\u9867\u5ba2\u3092\u7d30\u5206\u5316\u30fb\u5206\u985e\u3057\u3001\u305d\u306e\u4e2d\u304b\u3089\u89aa\u548c\u6027\u3084\u6709\u52b9\u5ea6\u306e\u89b3\u70b9\u3067\u512a\u4f4d\u6027\u3092\u5b9a\u3081\u5177\u4f53\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u3044\u304b\u306b\u7af6\u5408\u306a\u3069\u3068\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3057\u3066\u3044\u304f\u304b\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br>\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e1\u3064\u3067\u3042\u308a\u3001\u307e\u305a\u899a\u3048\u3066\u304a\u3044\u3066\u307b\u3057\u3044\u8003\u3048\u65b9\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"09\">4P\u5206\u6790\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff09<\/h3>\n\n\n\n<p>4P\u5206\u6790\u306f\u5546\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\uff09\u30fb\u4fa1\u683c\u30fb\u6d41\u901a\u30fb\u8ca9\u4fc3\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u5546\u54c1\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5206\u6790\u3057\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u2015\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"http:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/4P.jpg\" alt=\"\" class=\"wp-image-1508\" width=\"500\" height=\"450\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/4P.jpg 667w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/4P-300x270.jpg 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/4P-238x214.jpg 238w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/4P-176x158.jpg 176w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong>Product\uff08\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09<\/strong><\/li><li><strong>Price\uff08\u4fa1\u683c\uff09<\/strong><\/li><li><strong>Place\uff08\u6d41\u901a\uff09<\/strong><\/li><li><strong>Promotion\uff08\u8ca9\u4fc3\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>STP\u5206\u6790\u3084SWOT\u5206\u6790\u3067\u6d17\u3044\u51fa\u3055\u308c\u305f\u5f37\u307f\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5206\u6790\u7d50\u679c\u3068\u5171\u306b\u3001\u5177\u4f53\u7684\u306a\u5546\u54c1\u3084\u4fa1\u683c\u3001\u6d41\u901a\u65b9\u6cd5\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6cd5\u3092\u78ba\u7387\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"10\">AARRR\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u9577\u30925\u6bb5\u968e\u306b\u5206\u3051\u3001\u305d\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br>\u5404\u8981\u7d20\u306e\u5206\u6790\u3092\u884c\u3044\u3001\u3069\u3053\u306e\u6642\u70b9\u3067\u8ab2\u984c\u304c\u3042\u308a\u3001\u3069\u306e\u6bb5\u968e\u3067\u3069\u306e\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u6700\u9069\u5316\u304c\u56f3\u308c\u308b\u306e\u304b\u3092\u63a2\u3059\u70ba\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08Acquisition\uff09<\/strong><\/li><li><strong>\u5229\u7528\u958b\u59cb\uff08Activation\uff09<\/strong><\/li><li><strong>\u7d99\u7d9a\uff08Retention\uff09<\/strong><\/li><li><strong>\u7d39\u4ecb\uff08Referral\uff09<\/strong><\/li><li><strong>\u53ce\u76ca\u306e\u767a\u751f\uff08Revenue\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u3069\u306e\u6bb5\u968e\u306b\u6ce8\u529b\u3059\u308c\u3070\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u3092\u76ee\u6307\u305b\u308b\u304b\u3001\u76ee\u7684\u3092\u898b\u5931\u3044\u304c\u3061\u306aWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3001\u91cd\u8981\u306a\u5bfe\u7b56\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"11\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\uff17\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<br>STP\u5206\u6790\u3084SWOT\u5206\u6790\u306a\u3069\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3042\u308c\u3070\u899a\u3048\u3066\u304a\u3044\u3066\u640d\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u3057\u304b\u3057\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3042\u304f\u307e\u3067\u3082\u300c\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u300d\u3067\u3059\u3002<br>\u76ee\u7684\u3092\u660e\u78ba\u306b\u6301\u3061\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3079\u304d\u304b\u3001\u305d\u3057\u3066\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002<br>\u8ab2\u984c\u89e3\u6c7a\u3084\u6539\u5584\u7acb\u6848\u306a\u3069\u306e\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u70ba\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3066\u6709\u52b9\u6d3b\u7528\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30bd\u30fc\u30a6\u30a7\u30eb\u30d0\u30fc\u3067\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u5185\u90e8\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u5916\u306e\u5916\u90e8\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3082\u53ef\u80fd\u306a\u753b\u671f\u7684\u306a\u30c4\u30fc\u30eb\u3092\u3054\u7528\u610f\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u3088\u308a\u8996\u91ce\u306e\u5e83\u3044\u5206\u6790\u3067\u3001\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u304b\u3089\u7279\u5fb4\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br>\u307e\u305a\u306f\u3001\u3088\u308a\u6df1\u304f\u9867\u5ba2\u3092\u7406\u89e3\u3092\u3059\u308b\u305f\u3081\u306b\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002\u8a3a\u65ad\u7d50\u679c\u304b\u3089\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u3092\u3054\u63d0\u6848\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.sowelleber.jp\/beplanning\/service\/digital-marketing-diagnosis\/\" style=\"background-color:#3a3a3a\">\u65bd\u7b56\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u308f\u308a\u7d9a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u3002\u4eca\u307e\u3067\u306e\u6226\u7565\u304c\u901a\u7528\u305b\u305a\u306b\u3001\u30a4\u30c1\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u76f4\u3057\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u308b\u5834\u5408\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3088\u306d\u3002\u4f55\u3092\u8003\u3048\u308c\u3070\u3044\u3044\u306e\u3060\u308d\u3046\u3001\u4f55\u3092\u89e3\u6c7a\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u305d\u3093\u306a\u6642\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[17,19],"jetpack_featured_media_url":"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/rozikku.jpg","_links":{"self":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts\/1492"}],"collection":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":22,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":1519,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/posts\/1492\/revisions\/1519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/media\/1493"}],"wp:attachment":[{"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sowelleber.jp\/beplanning\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}