{"id":1321,"date":"2021-09-10T12:53:28","date_gmt":"2021-09-10T03:53:28","guid":{"rendered":"https:\/\/www.sowelleber.jp\/beplanning\/?p=1321"},"modified":"2021-09-24T15:54:15","modified_gmt":"2021-09-24T06:54:15","slug":"%e3%80%90%e3%83%9e%e3%83%bc%e3%82%b1%e3%82%bf%e3%83%bc%e5%85%a5%e9%96%80%e3%80%91cdp%e3%81%a8dmp%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.sowelleber.jp\/beplanning\/content\/%e3%80%90%e3%83%9e%e3%83%bc%e3%82%b1%e3%82%bf%e3%83%bc%e5%85%a5%e9%96%80%e3%80%91cdp%e3%81%a8dmp%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u3010\u30de\u30fc\u30b1\u30bf\u30fc\u5165\u9580\u3011CDP\u3068DMP\u306e\u9055\u3044\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u300cCDP\u3068DMP\u300d\u3069\u3061\u3089\u3082\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u305d\u306e\u5185\u5bb9\u3084\u6d3b\u7528\u65b9\u6cd5\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u6b63\u3057\u304f\u7406\u89e3\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f\u3053\u308c\u3089\u306e\u77e5\u8b58\u304c\u66d6\u6627\u306a\u307e\u307e\u904b\u7528\u3057\u3066\u3044\u3066\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u3046\u307e\u304f\u9032\u307f\u307e\u305b\u3093\u3002<br>\u3044\u307e\u4e00\u5ea6CDP\u3068DMP\u306e\u9055\u3044\u3084\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u9032\u3081\u3066\u3044\u304f\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"toc\"><li>\u76ee\u6b21<\/li><li><a href=\"#01\">CDP\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#02\">DMP\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#03\">CDP\u3068DMP\u306e\u9055\u3044<\/a><\/li><li><a href=\"#04\">CDP\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#05\">\u307e\u3068\u3081<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"01\">CDP\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>CDP\u3068\u306f\u3001Customer Data Platform\u306e\u7565\u3067\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u5c5e\u6027\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u300c\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u5206\u6790\u300d\u304c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u9867\u5ba2\u306e\u8a73\u7d30\u60c5\u5831\u3092\u6d3b\u7528\u3067\u304d\u305f\u308a\u3001\u305d\u308c\u306b\u7d10\u3065\u304f\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3>CDP\u306e\u7279\u5fb4<\/h3>\n\n\n\n<p>\u524d\u8ff0\u3067\u3082\u3042\u3063\u305f\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u5206\u6790\u300d\u306e\uff13\u3064\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4>\u30c7\u30fc\u30bf\u53ce\u96c6<\/h4>\n\n\n\n<p>CDP\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f01\u696d\u306eweb\u30b5\u30a4\u30c8\u4e0a\u306b\u6d41\u5165\u3057\u3001\u76f4\u63a5\u7684\u306b\u95a2\u308f\u3063\u3066\u5f97\u3089\u308c\u305f\u300c\u6c0f\u540d\u30fb\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u4f4f\u6240\u300d\u3068\u3044\u3063\u305f\u500b\u4eba\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u3044\u308f\u3086\u308b\u3053\u306e\u60c5\u5831\u3092\u300c1stParty\u30c7\u30fc\u30bf\u300d\u3068\u8a00\u3044\u307e\u3059\u3002<br>\u9867\u5ba2\u306e\u884c\u52d5\u3084\u55dc\u597d\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3069\u3093\u306a\u30cb\u30fc\u30ba\u304c\u3042\u308b\u306e\u304b\u3001\u3088\u308a\u6df1\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h4>\u30c7\u30fc\u30bf\u7d71\u5408<\/h4>\n\n\n\n<p>CDP\u306f\u3001\u81ea\u793e\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u7ba1\u7406\u3055\u308c\u3066\u3044\u306a\u3044\u60c5\u5831\u3067\u3082\u3001\u5916\u90e8\u30c7\u30fc\u30bf\u3068\u9023\u643a\u3057\u3066\u3001\u63a8\u6e2c\u304b\u3089\u30c7\u30fc\u30bf\u3092\u88dc\u3046\u6a5f\u80fd\u3092\u3082\u3063\u3066\u3044\u307e\u3059\u3002<br>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3088\u308a\u5e45\u5e83\u304f\u3001\u3088\u308a\u6df1\u304f\u77e5\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3084\u305d\u306e\u30cb\u30fc\u30ba\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4>\u30c7\u30fc\u30bf\u5206\u6790<\/h4>\n\n\n\n<p>CDP\u306f\u3001\u53ce\u96c6\u30fb\u7d71\u5408\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u500b\u4eba\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u3042\u308f\u305b\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3001\u3044\u308f\u3086\u308bOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3078\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3>\u304a\u3059\u3059\u3081\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>CDP\u306e\u6700\u5927\u306e\u7279\u5fb4\u3068\u3082\u3044\u3048\u308b\u300c\u7d30\u5206\u5316\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5143\u306b\u5206\u6790\u304c\u3067\u304d\u308b\u300d\u3053\u3068\u3092\u6d3b\u304b\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u5c64\u306b\u5408\u308f\u305b\u3066\u3001\u30e1\u30eb\u30de\u30ac\u3084\u30af\u30fc\u30dd\u30f3\u306e\u914d\u4fe1\u3092\u3057\u305f\u308a\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u304a\u3059\u3059\u3081\u306e\u5546\u54c1\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3068\u3001\u500b\u3005\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"02\">DMP\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>DMP\u3068\u306f\u300cData Management Platform\u300d\u306e\u7565\u3067\u3001\u4eba\u306e\u624b\u3067\u306f\u7ba1\u7406\u3057\u304d\u308c\u306a\u3044\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3084\u793e\u5185\u306e\u90e8\u9580\u3054\u3068\u306b\u84c4\u7a4d\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u304b\u3057\u3066\u3044\u304f\u304b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<h3>DMP\u306e\u7279\u5fb4<\/h3>\n\n\n\n<p>DMP\u306f\u3001Web\u306b\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u5c5e\u6027\u30fb\u884c\u52d5\u30c7\u30fc\u30bf\u306a\u3069\u3092\u53d6\u308a\u8fbc\u3093\u3067\u7ba1\u7406\u304c\u3067\u304d\u307e\u3059\u3002\u5225\u3005\u3067\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u300c\u9867\u5ba2\u60c5\u5831\u30fb\u884c\u52d5\u30c7\u30fc\u30bf\u30fb\u5e83\u544a\u914d\u4fe1\u300d\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u3092\u540c\u4e00\u306e\u5834\u6240\u3067\u7d71\u5408\u30fb\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3092\u53ef\u8996\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br>\u305f\u3060CDP\u3068\u306f\u9055\u3044\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3059\u308b\u60c5\u5831\u306e\u4f7f\u7528\u304c\u3067\u304d\u305a\u3001Cookie\u3001IP\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u306e\u533f\u540d\u60c5\u5831\u306e\u307f\u4f7f\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"03\">CDP\u3068DMP\u306e\u9055\u3044<\/h2>\n\n\n\n<p>CDP\u3068DMP\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u5927\u304d\u304f\uff13\u3064\u306e\u8981\u7d20\u306b\u5206\u3051\u3066\u6bd4\u8f03\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"404\" src=\"http:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/image2-1024x404.jpg\" alt=\"\" class=\"wp-image-1325\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/image2-1024x404.jpg 1024w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/image2-300x118.jpg 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/image2-768x303.jpg 768w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/image2-304x120.jpg 304w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/image2.jpg 1173w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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