{"id":1302,"date":"2021-09-10T10:26:55","date_gmt":"2021-09-10T01:26:55","guid":{"rendered":"https:\/\/www.sowelleber.jp\/beplanning\/?p=1302"},"modified":"2021-09-24T15:54:25","modified_gmt":"2021-09-24T06:54:25","slug":"dsp%e3%81%a8%e3%81%af%ef%bc%9f%e4%bb%8a%e3%81%95%e3%82%89%e8%81%9e%e3%81%91%e3%81%aa%e3%81%84%e3%82%a2%e3%83%89%e3%83%8d%e3%83%83%e3%83%88%e3%83%af%e3%83%bc%e3%82%af%e3%81%a8%e3%81%ae%e9%81%95","status":"publish","type":"post","link":"https:\/\/www.sowelleber.jp\/beplanning\/content\/dsp%e3%81%a8%e3%81%af%ef%bc%9f%e4%bb%8a%e3%81%95%e3%82%89%e8%81%9e%e3%81%91%e3%81%aa%e3%81%84%e3%82%a2%e3%83%89%e3%83%8d%e3%83%83%e3%83%88%e3%83%af%e3%83%bc%e3%82%af%e3%81%a8%e3%81%ae%e9%81%95\/","title":{"rendered":"DSP\u3068\u306f\uff1f\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306e\u9055\u3044\u304b\u3089\u3001\u4ed5\u7d44\u307f\u3084\u30e1\u30ea\u30c3\u30c8\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p>WEB\u5e83\u544a\u914d\u4fe1\u3092\u52b9\u7387\u7684\u306b\u884c\u3048\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u767b\u5834\u3057\u305f\u306e\u304cDSP\u3067\u3059\u3002<br>DSP\u5e83\u544a\u3068\u3044\u3046\u540d\u524d\u306f\u77e5\u3063\u3066\u3044\u3066\u3082\u3001\u30a4\u30de\u30a4\u30c1\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u2026\u3068\u3044\u3046\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br>\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3064\u3064\u3001\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u3001\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304dDSP\u306e\u4ed5\u7d44\u307f\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"toc\"><li>\u76ee\u6b21<\/li><li><a href=\"#01\" title=\"#01\">DSP\u3068\u306f<\/a><\/li><li><a href=\"#02\" title=\"#02\">SSP\u3068\u306f<\/a><\/li><li><a href=\"#03\" title=\"#03\">DSP\u306e\u4ed5\u7d44\u307f<\/a><\/li><li><a href=\"#04\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#05\">DSP\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#06\">\u307e\u3068\u3081<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"01\">DSP\u3068\u306f\uff1f<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_2-1024x296.png\" alt=\"\" class=\"wp-image-1306\" width=\"768\" height=\"222\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_2-1024x296.png 1024w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_2-300x87.png 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_2-768x222.png 768w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_2-1536x444.png 1536w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_2-2048x592.png 2048w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_2-304x88.png 304w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>DSP\u3068\u306f\u3001Demand-Side Platform\uff08\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u3067\u3001\u5e83\u544a\u4e3b\u306e\u5e83\u544a\u52b9\u679c\u3092\u6700\u9069\u5316\u30fb\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<br>DSP\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u4e88\u7b97\u8a2d\u5b9a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u3069\u3092\u767b\u9332\u3059\u308c\u3070\u3001\u81ea\u52d5\u3067\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u3057\u3066\u304f\u308c\u307e\u3059\u3002<br>\u5e83\u544a\u67a0\u306e\u5165\u672d\u30fb\u914d\u4fe1\u3001\u5165\u672d\u5358\u4fa1\u306e\u8abf\u6574\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5206\u6790\u306a\u3069\u3001\u5e83\u544a\u914d\u4fe1\u306b\u95a2\u308f\u308b\u591a\u304f\u306e\u5de5\u7a0b\u3092\u81ea\u52d5\u3067\u6700\u9069\u5316\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u5e83\u544a\u4e3b\u306e\u5de5\u6570\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u308b\u305f\u3081\u30012011\u5e74\u9803\u306e\u767b\u5834\u4ee5\u964d\u3001\u4e3b\u8981\u306a\u5e83\u544a\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"02\">SSP\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>DSP\u3067\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304cSSP\u3067\u3059\u3002<\/p>\n\n\n\n<p>SSP\u3068\u306f\u3001Supply Side Platform\uff08\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u3067\u3001\u30e1\u30c7\u30a3\u30a2\uff08\u5a92\u4f53\uff09\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<br>\u30e1\u30c7\u30a3\u30a2\u5074\u304c\u4e8b\u524d\u306b\u5e83\u544a\u67a0\u306e\u5e0c\u671b\u306e\u5024\u6bb5\u3001\u51fa\u7a3f\u6761\u4ef6\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001SSP\u304c\u6761\u4ef6\u306b\u5408\u3063\u305f\u6700\u3082\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u5e83\u544a\u3092\u81ea\u52d5\u3067\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Demand-Side\uff08\u9700\u8981\u5074\uff09\u3067\u3042\u308bDSP\u306b\u5bfe\u3057\u3001SSP\u306f\u3001Supply-Side\uff08\u4f9b\u7d66\u5074\uff09\u3067\u3042\u308a\u3001\u5bfe\u306e\u95a2\u4fc2\u6027\u306b\u3042\u308a\u307e\u3059\u3002<br>\u30bb\u30c3\u30c8\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u3068\u30e1\u30c7\u30a3\u30a2\u53cc\u65b9\u306e\u5229\u76ca\u304c\u6700\u5927\u5316\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"03\">DSP\u306e\u4ed5\u7d44\u307f<\/h2>\n\n\n\n<p>DSP\u3068SSP\u306e\u9593\u3067\u306f\u5e83\u544a\u67a0\u3054\u3068\u306b\u3001RTB\uff08Real Time Bidding\uff09\u3068\u3044\u3046\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u578b\u306e\u5165\u672d\u304c\u77ac\u6642\u306b\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-1024x738.png\" alt=\"\" class=\"wp-image-1308\" width=\"768\" height=\"554\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-1024x738.png 1024w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-300x216.png 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-768x553.png 768w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-1536x1106.png 1536w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-2048x1475.png 2048w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-297x214.png 297w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_3-219x158.png 219w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>\u2460\u5e83\u544a\u67a0\u306e\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f<br>\u2461\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u60c5\u5831\u3068\u3068\u3082\u306b\u306b\u3001SSP\u306b\u5e83\u544a\u3092\u30ea\u30af\u30a8\u30b9\u30c8<br>\u2462SSP\u304c\u5404DSP\u306b\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u9001\u308b\u3068\u5171\u306b\u3001\u3069\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u304b\u6c7a\u3081\u308b\u5165\u672d\u3092\u30ea\u30af\u30a8\u30b9\u30c8<br>\u2463\u5404DSP\u5185\u3067\u306e\u5165\u672d\u7d50\u679c\u3092SSP\u306b\u5831\u544a<br>\u2464SSP\u306f\u5404DSP\u304b\u3089\u9001\u3089\u308c\u305f\u5165\u672d\u7d50\u679c\u304b\u3089\u3001\u6700\u3082\u5165\u672d\u91d1\u984d\u304c\u9ad8\u3044DSP\u306e\u60c5\u5831\u3092\u30e1\u30c7\u30a3\u30a2\u306b\u5831\u544a<br>\u2465\u30e1\u30c7\u30a3\u30a2\u304c\u6700\u3082\u5165\u672d\u984d\u304c\u9ad8\u304b\u3063\u305fDSP\u306b\u5bfe\u3057\u3066\u3001\u5e83\u544a\u914d\u4fe1\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1<br>\u2466DSP\u304b\u3089\u30e1\u30c7\u30a3\u30a2\u3078\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u60c5\u5831\u3092\u9001\u4fe1<br>\u21d2\u30e1\u30c7\u30a3\u30a2\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b<\/p>\n\n\n\n<p>RTB\u306f\u3001\u5e83\u544a\u67a0\u3092\u3067\u304d\u308b\u3060\u3051\u5b89\u304f\u8cb7\u3044\u305f\u3044\u5e83\u544a\u4e3b\u5074\u3068\u3001\u5e83\u544a\u67a0\u3092\u3067\u304d\u308b\u3060\u3051\u9ad8\u304f\u8cb7\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u30e1\u30c7\u30a3\u30a2\u5074\u306e\u5229\u5bb3\u3092\u4e00\u81f4\u3055\u305b\u308b\u305f\u3081\u306b\u751f\u307e\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u3053\u306e\u8907\u96d1\u306a\u4ed5\u7d44\u307f\u304c\u305f\u3063\u305f0.1\u79d2\u3068\u3044\u3046\u6975\u3081\u3066\u77ac\u9593\u7684\u306b\u884c\u308f\u308c\u3066\u304a\u308a\u3001\u6708\u9593\u51e6\u7406\u4ef6\u6570\u306f\u6570\u767e\u5104\u4ef6\u4ee5\u4e0a\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br>\u5927\u91cf\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8fc5\u901f\u306b\u51e6\u7406\u3067\u304d\u308b\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u3063\u3066\u3001\u65e5\u3005\u6700\u9069\u306a\u4fa1\u683c\u3067\u5e83\u544a\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"04\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306e\u9055\u3044<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-1024x744.png\" alt=\"\" class=\"wp-image-1310\" width=\"768\" height=\"558\" srcset=\"https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-1024x744.png 1024w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-300x218.png 300w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-768x558.png 768w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-1536x1116.png 1536w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-2048x1488.png 2048w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-294x214.png 294w, https:\/\/www.sowelleber.jp\/beplanning\/wp-content\/uploads\/DSP_4-217x158.png 217w\" sizes=\"(max-width: 768px) 100vw, 768px\" 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